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Swatch Holiday 2013

Swatch wanted a holiday window that incorporated their campaign of a knitted watch. I sourced and wrapped about 800 ft of red rope to look like large yarn balls for their Times Square and 5th avenue stores. I printed the window graphics and arranged the yarn balls along the store windows to appear as if they were part of the knitted watch. These were displayed throughout the holiday season in Times Square and on 5th Avenue in New York City.